Meet Jaber Jouihri
At just 28 years old, Jaber Jouihri, often referred by Jay, has built a reputation for precision, discipline, and an unwavering passion for exceptional automobiles. Fluent in English, French, Arabic and improving his Spanish, he connects effortlessly with clients and partners worldwide, combining cultural understanding with a global business vision. Known for his dedication to fitness, mindset, and performance, Jay brings the same focus and resilience from his athletic background into every aspect of Nova Motors. His eye for detail and his drive for perfection define the brand, curating only the most exclusive German, Italian, and British luxury cars sourced from Japan’s elite market. Nova Motors is more than a business: it’s a reflection of Jay’s standards, integrity, and passion for excellence.
Background
John & Jaber after their first Golf match together
Born in Morocco, Jaber Jouihri comes from a humble and diverse background that shaped his hunger for success and appreciation for hard work. His early career began in customer service and B2B sales, where he developed a deep understanding of people, communication, and how to build lasting relationships. Those years became the foundation of his approach today, combining empathy, precision, networking skills and professionalism in every interaction.
Even though Jay still travels frequently to Spain for business purposes, he's now based between Tangier (Morocco), and Costa del Sol (Spain). Jaber enjoys a lifestyle that blends business focus with Mediterranean balance. These locations offer the perfect harmony between inspiration and productivity, a place to create, reflect, and build.
As Jay always dreamed of owning his own dealership with exclusive cars, the idea behind Nova Motors was inspired by his close American best friend John Farrish, one of the world’s most successful aviation lawyers and founder of In Flight Law. Watching John’s mastery in the aviation field encouraged Jay to create something equally refined in the automotive world, a company built on trust, integrity, and an obsession with excellence.
Through Nova Motors, Jay connects European clients to the finest German, Italian, and British luxury cars, mostly sourced from Japan’s exclusive high-end market, known for unmatched quality and preservation. The decision to base Nova Motors in the Spain reflects his global vision, choosing one of Europe’s biggest ports, most advanced digital and business-friendly hubs for transparency, agility, and international reach.
Grounded in faith, family, and discipline, Jay lives by principle. His daily routine revolves around business, fitness, family and spirituality, values that fuel his drive to keep evolving. A lifelong automotive enthusiast, he dreams of one day competing as a World Endurance Championship (WEC) driver, merging his love for performance and endurance with his pursuit of perfection.
Vision
Jay’s vision is to make luxury cars and hypercars ownership effortless, transparent, and accessible, while recognizing that privacy is the ultimate key in this industry. He breaks the secrecy of off-market sales, allowing enthusiasts and buyers alike to experience the beauty and artistry of these cars, all while ensuring each client’s identity is fully protected and kept behind closed doors. At Nova Motors, the private client simply chooses and pays; Jay and his team handle every detail, from sourcing the desired vehicle in Japan’s exclusive market to delivering them securely to the client’s doorstep.
Known for his fun, cool, and easygoing personality, Jay goes beyond the norm in business. He builds lasting relationships where clients become friends and family, combining professionalism, meticulous attention to detail, and a genuine passion for cars. His ultimate goal is to make Nova Motors one of Europe’s most recognized and respected names in the automotive world, hoping to inspire the upcoming generation that dreams can become true; you don't need to be rich to start, you just have to be driven, disciplined and honest.